Posts tagged “generating leads”

Back to all posts

How To Search For Your Ideal Client on LinkedIn

Posted on 14th March 2022

If you’re looking to generate leads and build up clients from LinkedIn, one of the best ways to do this is by making sure you’re searching exactly for the people you have set out to target.

There are many ways that you can find your ideal LinkedIn Client by searching for them. Here are just some of the things you can do to discover them and create a strong client base.

Who Is Your Ideal Client?

Your ideal client will be the target audience that you originally planned to target in your initial marketing plan. This will be the group of people that is suited the most to your brand, and what you design all of your copy and content styles towards so that you’re reaching them.

How To Write Powerful Headlines For Your Social Media Content?

Posted on 11th March 2022

If you’re trying to attract people to piece of content or blog post you have written, you need to make sure your headline is intriguing and compelling enough to attract the audience’s attention. If you want people to click on your content and do further reading, then your headline needs to have some impact on your audience.

8/10 people will read a headline, but only 2/10 will click it. Headlines can and will increase your traffic, and therefore your SEO and ranking, if they’re engaging enough to persuade more than 2 people to click on your content and read it. Here are some ways that you can create a Powerful Headline for your online content.

Split Testing

Posted on 4th March 2022

Split testing, also referred to as A/B testing, is a controlled experiment used for improving metrics such as; clicks, conversions, or purchases. Split testing is an effective tool commonly used in digital marketing and product research that involves creating a new version of your web page, email, or ad with a small change to see what really makes a difference in driving more sales or traffic and how it impacts the overall results. If your business doesn’t split test before making final changes or other important decisions involving your marketing campaign, you’re relying on guesswork which is extremely ineffective.

Top Tips on How to Make the Most of Facebook Live

Posted on 28th February 2022

If you’re looking to use Facebook Live, you need to make sure you’re getting the most benefit out of it. Turning on your camera and talking to your audience is just the first step to using it as a part of your marketing strategy.

Here are some tips you can follow in order to make Facebook Live a big part of your social media marketing

How To Grow Your Instagram

Posted on 14th February 2022

Over the years, Instagram has grown into being one of the most important platforms for businesses. But amongst so many competitors and influencers, it can be difficult to know where to start and how to grow your following. You have to stand out in the crowd, so following some of these tips will help you do exactly that. Whether you’re just starting out or are hitting a brick wall with your current page, you’ll be able to find the solution in this blog.

Firstly, you need to view your insights. Which posts are doing the best? Which posts aren’t getting engagement? You can easily access your insights by clicking on your profile and looking at the ‘Insights’ section near ‘Edit Profile’. These insights will give you a good idea about how to plan your content to get consistent engagement from your followers.

If you need engagement, ask your followers questions in your posts, or do specific posts to target an increase in engagement.

When people do start to engage, interact with them!

6 Effective LinkedIn Marketing Tips

Posted on 11th February 2022

LinkedIn is the perfect place for business who are looking for a professional platform to market on. With 722 million users, then it’s clear there’s a wide and diverse audience that can be reached by marketing your business effectively on there.

However, it can often be neglected as businesses focus on there more audience-based platforms such as Instagram and Facebook. LinkedIn however can be powerful and important platform for your business if it’s used correctly, and you market in the correct way on it.

Here are some tips that you can follow to make your business stand out on LinkedIn, and have it become a big part of your marketing strategy.

Why Should Businesses Be Blogging?

Posted on 4th February 2022

Blogging is a crucial element for any business, as it not only drives traffic to your website and promotes your products and services, but it also helps you build trust with your potential customers.

Market research shows that on average, companies with blogs produce 67% more leads per month than those who don’t blog. This means that blogging is not only a major asset for companies seeking to expand, but also plays an essential role in keeping your business competitive.

So, if you’re business isn’t already blogging or outsourcing this aspect of marketing to a third-party company, you may want to consider how you can add blogging to your marketing strategy to simplify the sales funnel process

Should I Outsource my Social Media?

Posted on 1st February 2022

Outsourcing your social media, can improve the efficiency and productivity of your business, as the company can focus on its core operations. It is mainly used to significantly cut labour costs, save time and money among many other factors.

Outsourcing your social media means a third-party company will have access to your accounts (Twitter, Facebook, Instagram and LinkedIn for example) so that they can spend time researching your industry and posting relevant content that speaks to your target audience.

If you’ve been trying to decide whether or not to outsource your social media marketing, here are four reasons why outsourcing your social media might just be the best thing you ever do for your business.

How To Create Attention Grabbing Content

Posted on 27th January 2022

If you want to engage with your target audience, you need to create content that makes them sit up and take notice. Attention grabbing content is the perfect way to do that, while also getting people talking about your products or services through useful information, tips, tricks, and tutorials. For content to be truly effective, it needs to serve your audience’s needs as well as your business goals.

In this blog, we’ll explain how businesses can make their content attention grabbing to send their engagement rates through the roof…

Importance of Hashtags on Instagram and How to Use Them

Posted on 24th January 2022

Hashtags have been a big part of social media for many years. They’ve become a place where likeminded people can discuss topics that all engaged with whether it be an event, tv show, product or really anything that people feel is worth putting into the hashtag category.

Instagram hashtags have become increasingly popular and are now an essential part of many businesses marketing strategy on social media. But why are they so important? How can your business use them? This blog will tell you all you need to know about hashtags and why they should become a part of your social media strategy.

The Difference Between Free LinkedIn and Premium LinkedIn Accounts

Posted on 20th January 2022

When you sign up for LinkedIn, you have two options – you can either stick with a free account, or upgrade to a premium one. Both offer various features, but which one should you be using? Can you run your personal or business account just on the basic features? Here are some of the differences between using a free LinkedIn account and a premium one.

Both accounts let you create a profile that allows you to show your professional identity. You can list your achievements, your education, and publications you may have and can list previous jobs you’ve done. You are also able to write your own personal statement that will tell the audience a bit about yourself and how you work, what your current line of work requires and what your experience is.

Free LinkedIn accounts are great for beginners who are looking at how to navigate the app and work out all its features. It’s a great tool that you can

What should you do if your Facebook ads get rejected?

Posted on 17th January 2022

It’s not uncommon to see the ‘Rejected’ message appear next to your Facebook Ad. Usually, this means that you must edit something within your ad or change the target audience selections.

Keep reading as we’ll guide you through the top reasons why your Facebook Ads get rejected. In addition, we’ll cover why ads don’t get approved and what you should do if they get rejected.

Facebook has an extensive list of restricted content in its policies. For instance; ads that use Facebook brand assets, ads with poor positioning, like inaccurate product descriptions or irrelevant images etc. Restricted content is allowed but must follow certain rules and is often based on your location. Whereas, prohibited content for example; drug-related ads, misinformation, or sensational content is never allowed on Facebook. If your ad breaks any of the rules, it runs the risk of being rejected or severely under-served.

Blog